Why Storytelling?

As a person who works in UX field, I know that storytelling is important. However, I did not really understand why they said storytelling is important until I found this article in HBR (https://hbr.org/2003/06/storytelling-that-moves-people) A big part of a CEO’s job is to motivate people to reach certain goals. To do that, he or she […]

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